Saratoga Spring Water has recently experienced a significant surge in popularity, largely due to a viral video by fitness influencer Ashton Hall. In the video, Hall showcases his elaborate morning routine, which includes multiple uses of Saratoga water, such as drinking it, dunking his face into bowls of ice water mixed with it, and using it for oral hygiene. This routine has captivated millions, leading to a notable increase in the brand’s visibility and sales.
The distinctive cobalt blue bottles of Saratoga water have become iconic in Hall’s routine, inspiring numerous memes and imitations across social media platforms. This heightened attention has not only boosted consumer interest but also resulted in a brief uptick in the stock price of its parent company, Primo Brands Corp.
In response to the viral sensation, Saratoga’s Chief Marketing Officer expressed enthusiasm about the organic exposure and indicated that the company is considering a partnership with Hall. This development underscores the influential power of social media personalities in shaping consumer behaviour and market trends.
However, the trend has also sparked competition among influencers. Marvin Achi, another social media personality, posted a similar video featuring a rival premium water brand, Voss, suggesting a burgeoning ‘morning routine’ influencer rivalry.
While Saratoga Spring Water is a well-established brand in the United States, it is not widely available in the UK market. British consumers interested in premium bottled water might explore locally available alternatives such as Highland Spring, Buxton, or Harrogate Spring Water, which offer similar quality and are more readily accessible.
