“Love In Every Word” has rapidly become Nollywood’s hottest film, and its journey to stardom is as fascinating as it is controversial. Here’s how it achieved such explosive success despite the setbacks:
Omoni Oboli, a celebrated Nollywood actress and filmmaker, leveraged her formidable reputation to launch the film. Casting popular figures like Uzor Arukwe and former BBNaija star Bam Bam, the movie capitalised on strong fan followings. Moreover, its unexpected release—outside the typical Valentine’s window—piqued curiosity and encouraged viewers to give it a go, driving massive online viewership.
Controversies that Boosted Its Profile
Shortly after its release, the film was embroiled in controversy. A copyright infringement claim by Chinonso Obiora Skyberry led to its temporary removal from YouTube, sparking heated debates online. However, the issue was swiftly resolved and the film was reinstated. This sudden drama not only kept the movie in the headlines but also inadvertently boosted public interest and viewership.
Critics have praised the film for its high production values, striking cinematography, and culturally resonant themes. Despite some criticisms—such as a predictable plot and an overemphasis on materialism—the performances and technical quality set it apart from typical rom-coms. The movie’s exploration of complex personal and societal issues, including the toxic work environment and the impact of parental influence on love, struck a chord with many viewers.
In Nollywood, as in many film industries, controversy can be a powerful marketing tool. The debates surrounding issues like copyright and narrative choices created a buzz that extended the film’s reach far beyond its initial audience. In many ways, the controversies have amplified its profile, turning what might have been a standard release into a must-see event.
“Love In Every Word” became the hottest movie in Nollywood by smartly combining star power, savvy release timing, high production quality, and the unexpected boost from its controversies. This blend not only captured the imagination of audiences locally but also resonated strongly with Nollywood fans worldwide.
