Meet Ndivhuwo Muhanelwa, aka NoChill God, a South African content creator who’s taking the internet by storm. With the help of advanced video editing tools, Ndivhuwo creates hyper-realistic videos that feature himself chatting with high-profile celebrities like Michelle Obama, Mark Zuckerberg, Cardi B, and Kevin Hart. It’s enough to leave audiences questioning the authenticity of the interactions. But beyond the shock factor, Ndivhuwo’s work is a testament to technology’s boundless potential for creative expression. As we delve into his artistic process, we also explore the larger debates surrounding the ethical use of editing tools and the limits of creative freedom.
In a noisy social media landscape, Ndivhuwo stands out as a unique voice. He’s been creating content since 2013, inspired by what he calls the “3Es”: Educate, Entertain, and Encourage. He firmly believes that we’re all here to help and inspire others through our actions.
As viewers would immediately notice, the creative process behind Ndivhuwo’s work is intense, to say the least. He starts by studying a celebrity’s video in its entirety, jotting down the dialogue, editing out any extraneous details, and finally recording himself. This process can take up to three hours for a video that’s only one to five minutes long. But NoChill God relishes the challenge, calling the process fun and a great way to keep his mind active and improve his creativity.
“There’s a saying that goes, ‘If you want to create a masterpiece, take as long as it takes to make it the best it can be, or don’t bother starting,’ ” Ndivhuwo says. “I always want to ensure I’m happy with my content before posting it.” He’s especially gratified when others appreciate the fruit of his labour. What’s surprising about NoChill God is that there isn’t anything about his craft that he dislikes. “I love everything about creating because I love being able to produce unique work.”
His content started to gain traction during the COVID-19 pandemic. As he sees it, the timing couldn’t have been better since social media usage skyrocketed as people were stuck at home. One of his videos featuring Nicki Minaj, Cardi B, and himself reached 1 million views on YouTube in just two weeks. The success came as a shock but was also incredibly inspiring, making him want to work even harder.
Ndivhuwo does not judge his content by the conventional measures of success. “I decide whether or not I like my content before I post it on social media,” he says. “Success is the satisfaction I feel after creating it, whether it gets a lot of attention or not.” Consequently, going viral is a secondary concern. “I understand why my content is popular and why I’m viral. It’s all about the value I bring to people. If you can master giving value, you’ll go viral—that’s just the formula.” He appreciates the perks that come with being viral—such as access to events, people, and money—but views them as mere by-products of doing good work.
Ndivhuwo’s hero is Cristiano Ronaldo, who he admires for his mental strength. To keep himself strong and motivated, he has adopted a daily routine that includes reading, meditating, journaling, and visualising. He’s learned from Ronaldo that external success stems from within, like being famous, wealthy, or having material wealth. And he knows that in order to achieve great things, you have to work on yourself every day.
NoChill God is spiritual and passionate about personal development and is also passionate about helping others. He’s been a mentor to over 100 social media influencers and music artists, all of whom are learning from his example. “It’s not just about me,” he says. “I’m here to serve others.”
For those hesitant to dive into the world of content creation, NoChill God has this to say: “Social media is a new frontier, and if you’re not working to create something new there, you’ll regret it. Fear is simply an illusion – it’s not real. Start creating content that aligns with your passions, and you’ll find that fear begins to fade. Fear is simply a tool that stops you from starting, but once you do, it will disappear. Try it, and you’ll see – you’ll feel better for it.”
A man on a mission with a love of learning and a drive to help others, NoChill God, is a force to be reckoned with.