This South African Fashion Brand is Conscious of the Environment

The fashion industry is a global powerhouse, shaping trends and influencing cultures on a massive scale. But with its emphasis on fast fashion and its often environmentally-harmful practices, the industry has struggled to keep pace with the growing demand for sustainability. However, a new generation of designers and brands is emerging, leading the way towards a more sustainable future for fashion.

In Africa, a continent known for its rich cultural heritage and innovative spirit, a number of designers and brands are making a name for themselves and putting Africa on the global fashion map. From Lagos-based Minku, which creates high-quality leather goods using locally-sourced materials, to Ghanaian brand House of Farrah, which incorporates traditional textiles and techniques into their contemporary designs, these brands are setting an important example for the industry to follow.

Another brand that is making a positive impact is Nuun, a South African fashion company that is committed to sustainability and environmentally-friendly practices. From their use of recycled materials in their products, to their biodegradable packaging solutions, Nuun is setting an important example for others in the fashion industry to follow.

Nuun is a South African fashion company that is making a significant impact in the fashion industry with their sustainable and environmentally-friendly practices. The company, founded by Zainab and Shaheed Martin, has become known for its high-quality, simple clothing pieces and its commitment to using 100% biodegradable packaging.

One of the key ways Nuun is setting itself apart is by using recycled materials in its products. For example, their t-shirt is made using rPET fabric produced from 6 plastic bottles, and their beach cleanup bags are made from recycled plastic carrier bags that are fused together to form a durable, water-resistant material.

In addition to their use of recycled materials, Nuun is also focused on reducing the harm that traditional packaging can have on the environment. The company has developed a water-soluble packaging solution made from PVOH/PVA (polyvinyl alcohol) and plant-based materials that dissolves in water, offering a less harmful alternative for other brands.


The founders of Nuun, Zainab and Shaheed, understand that a shift in mindset is needed in order for sustainable practices to become common in the fashion industry. They believe that by sharing resources and ideas, the industry can move towards a more environmentally-friendly future.

Companies like Nuun are setting an important example for others in the fashion industry to follow. Their commitment to sustainability and the environment is truly commendable and their innovative use of recycled materials and biodegradable packaging is proof of their dedication to making a positive impact.

As we work to create a more sustainable future for the fashion industry, it’s crucial that we spotlight and celebrate the work of more companies and designers like these. By doing so, we can help drive the conversation towards a more sustainable future and showcase the innovative spirit and cultural richness of Africa.

Scroll to Top